Cultured Canine
Cultured Canine
Cultured Canine
Cultured Canine
Branding - 2026
Branding - 2026
Project Overview
Project Overview
Project Overview
Project Overview
Cultured Canine is a branding project developed under Aam Creative, focused on building a distinct identity for a modern dog food brand. The project began with extensive brand research to understand the brand, its audience, and the space it was entering. Based on this, we explored different conceptual and visual routes before developing the final direction. I worked across the identity, logo, packaging, website, and overall visual language, shaping the brand consistently across different touchpoints. The project was a collaborative effort with Priyansh and Nikita, with Junaid supporting the website development.
Cultured Canine is a branding project developed under Aam Creative, focused on building a distinct identity for a modern dog food brand. The project began with extensive brand research to understand the brand, its audience, and the space it was entering. Based on this, we explored different conceptual and visual routes before developing the final direction. I worked across the identity, logo, packaging, website, and overall visual language, shaping the brand consistently across different touchpoints. The project was a collaborative effort with Priyansh and Nikita, with Junaid supporting the website development.
Cultured Canine is a branding project developed under Aam Creative, focused on building a distinct identity for a modern dog food brand. The project began with extensive brand research to understand the brand, its audience, and the space it was entering. Based on this, we explored different conceptual and visual routes before developing the final direction. I worked across the identity, logo, packaging, website, and overall visual language, shaping the brand consistently across different touchpoints. The project was a collaborative effort with Priyansh and Nikita, with Junaid supporting the website development.
Studio
Studio
Studio
Studio
Aam Creative
Aam Creative
Aam Creative
Collaborators
Collaborators
Collaborators
Collaborators
Priyansh Adeshra
Nikita
Junaid
Priyansh Adeshra
Nikita
Junaid
Priyansh Adeshra
Nikita
Junaid
My Roles
My Roles
My Roles
My Roles
2 Months
2 Months
2 Months
My Responsibilities
My Responsibilities
My Responsibilities
My Responsibilities
My role began with researching and understanding the brand, which helped me develop different visual routes and ideas. I then shaped the brand through the chosen direction and designed its visual identity and applications.
My role began with researching and understanding the brand, which helped me develop different visual routes and ideas. I then shaped the brand through the chosen direction and designed its visual identity and applications.
My role began with researching and understanding the brand, which helped me develop different visual routes and ideas. I then shaped the brand through the chosen direction and designed its visual identity and applications.
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